Having been longtime users of Canon products, we were elated when we heard rumblings of them developing a cinema-driven camera line. That elation turned us giddy as school children when we found out we’d have a role in the worldwide announcement.
Canon tapped out friends at Flock of Pixels to help announce this new line of cameras to the world. Using a brand-driven execution, we created the walk-in and build-up video. They asked that the piece be subtle, driven by sound and light flashes that are similar to those captured by the lenses. They then gave us the freedom to bring the conclusion together to a dramatic crescendo.
MY ROLE: Motion Design, 2d Animation
Client: Canon/Imagination Project: C300 Launch
LogoDesign: Gino Reyes
FromFlockofPixels: CreativeDirector: Justin Katz MotionDesigner: David Rickles Animation: David Rickles, Tony Silva