Google Chrome Pitch

Google was about to launch the latest version of Chrome debuting a host of new features for users. The contacted Elastic Creative to pitch ideas of how they could show off the new features in a :20 animation.

Taking stock in the light-hearted, very fun brand base that Google prides itself on, the design focuses on the Chrome Logo and colors. The logo itself becomes the hero character, and whimsically moves and changes to embody the new features. This colorful design is a friendly welcome, and seats the Chrome browser as being approachable.

Credits

Client: Google
Division: Chrome Browser
Studio: Elastic Creative

My Role:
Creative/Art Direction, Design

Frame8