Google Play Unveiling

Google looked to Elastic Creative to help launch the rebrand of their app/game store “Google Play”. I Art Directed four minute-long animations in total (the “Movies” piece is shown here), each created to showcase a different element of what the new unified store could offer.


My Role: Creative Direction, Art Direction, Animation

From Google:
Director: Jason Shafton
Producer: Michelle Ortega

Production Company: Elastic Creative:
Producer: Carlos Cabrales
Art Direction/Design: David Rickles
3d Animation: David Rickles, Zack Freeman, Alec Cummings
2d Animation: Ryota Saito, Carlos Cabrales
Editorial: John White