In 2014, Pac-12 Networks decided to rebrand it’s live events packaging for the first time since the 2011 launch.
Under my Creative Direction, studio partner Cake Studios produced a full-spectrum package designed to showcase the unique, outdoor terrain surrounding the university football stadiums. Each side of the stadium is flanked with a different, representative landscape; from desert to mountains to coast. The piece in total feels warm and inviting, appropriate for the late-afternoon kickoffs that dominate the network. Through it all, the pageantry of the game itself is showcased.
From Pac-12 Networks:
Creative Director: David Rickles
President: Lydia Murphy-Stephans
SVP of Production: Leon Schwier
Production Studio: Cake Studios
Creative Director: Mannix
Executive Producer: Jim Steinhaus