After games that produced several viral moments, including a rain-delay dance-off, there was really no other way to go with Softball’s 2016 rebrand.
Time and time again, Softball has emerged as the party of all sports in the Pac-12. Moments throughout the year have gone widely viral. Partnering with our Social Media team, we gathered the most-used hash tags in relation to chatter about our teams. We then flipped those to tell the narrative of our season and tapped our longtime partner in Flock of Pixels to create a visual language that brought the Party at the Plate to life.
Creative Director: David Rickles
VP of Marketing: Heather Vaughan
Campaign Manager: Jess Daughtry
Writer/Producer: Ashtyn Butuso
Art Direction: Flock of Pixels