As one of the most prolific coaches in the history collegiate women’s basketball, Pac-12 Networks wanted to do a season-long inside-look at the life of Stanford coach Tara Vanderveer. As she approached her milestone 500th career victory with the team, our cameras followed along, showcasing the history of the coach as she moved towards the historic moment.
The internal creative team was asked to come up with a design that would resonate with both the prestige and history of that moment. The design retraces the steps throughout time, echoing moments of struggle through fracture and loss of focus, ultimately arriving at clarity. Total work was completed in just 3 short days.
My role: Creative and Art Direction, Design, Animation
Creative and Art Direction: David Rickles
Animation: David Rickles