Bonfire Labs reached out for me to take lead on producing two :15 teaser animations for the newly released Fitbit Charge 3 fitness tracker watch. Each called out specific components of the new watches; one video showcasing some of the most hyped new features, the other that the device truly has evolved into one pieces of your “smart” technology. The pieces were fully-CG rendered, and produced from concept to final execution in a short 5 day window.
The results are two engaging, informative pieces that helped drive the brand of Fitbit to the forefront of the market through excitement over the device release.
My Role: Creative Direction, Animation Producer: John Hunt Animation: David Rickles, Carlos Esconto CreativeDirection: David Rickles Client: Fitbit Produced at Bonfire Labs