David Rickles
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Pac-12 Gymnastics Rebrand

Pac-12 wanted to reinvigorate Women’s Gymnastics as one of the top-tier sports on the network.

We wanted to showcase both the power and toughness of these athletes, but wanted to maintain a sense of beauty, grace and femininity. My role was to Creative Direct the efforts of both our in-house writers and out-of-house design studio Charlie Co to create one stellar vision. Work was created across ever channel of media; tv, web and print.


Creative Director: David Rickles
Writer/Producer: Ashtyn Butuso
Production Manager: Jonathan Munz
Art Direction: Charlie Co
Animation: Charlie Co
Editorial: Charlie Co

Print and Web Design:
Designers: Joe Brody, Jessica Dorricott, Evan Muller

Full Package