Legend Labs, a company known for their collaborations with various brands, approached me to create motion branding for their client, BETR, a new virtual sports betting company founded by boxer Jake Paul. The challenge was to establish a high-energy, high-impact motion brand while maintaining the brand's bolt-logo and dynamic appeal. My role was to create sport-intros, celebration moments, and general brand attributes through this logo.

To meet this challenge, I conducted extensive research on the brand and its target audience. I studied the company's mission, values, and vision, as well as the competitive landscape of the virtual sports betting industry. Based on my research, I created a fun and fast-paced motion brand that effectively captures BETR's unique identity and appeals to their target audience.

The result was a set of motion branding that firmly establishes BETR as the new, cool place to play. The brand attributes and celebration moments created with the logo perfectly encapsulate the excitement and thrill of virtual sports betting, while also emphasizing BETR's distinct brand identity. BETR's bolt-logo was brought to life with vibrant animations and dynamic transitions, giving the motion brand a high-energy feel that is sure to resonate with the brand's target audience.

Overall, my work on BETR's motion branding showcases my ability to combine creative vision with strategic research to produce effective branding that perfectly captures the essence of a brand and appeals to their target audience.